Make some noise for new product launch

Noisy Nuts

Local Ballygowan company, Noisy Nuts launches first nuts designed to be paired with craft beer.

Northern Ireland’s Noisy Nuts have launched a new range of craft beer inspired peanut snacks designed to take snacking to a new level.

Noisy Nuts have been developed as an artisan peanut kit with flavoured seasonings that pair perfectly with craft beer types. The flavourings help to elevate craft beer characteristics, note and flavour palates within the beers – while the open yourself sachets of flavouring offer a fun tactile experience.

Noisy Nuts 2

The range, which is available in four variants, has been developed to complement the craft beer segment which grew 14 percent in 2017 and is forecast to grow by a further 5 percent in 2018 according to Eebria trends report 2018.

Noisy Nuts has been founded by former Boost Drinks N.I. marketing manager Noel Allen. He said: “I have always been passionate about creating my own brand. With 400 different craft beer breweries in the UK alone and more than 3,500 different craft beer products on sale I knew there was an opportunity to produce a complimentary interesting snack for this buoyant and increasingly growing market. Craft beer drinkers are all about taste and we’re giving them a product that will enhance their drinking experience.”

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The product itself has been designed to offer the choice in how to season the peanuts. Consumers can pour the whole packaging of seasoning in and shake the pot giving a strong flavour or season as you go to fit with your beer drinking taste.

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