A sweet summer for Bazooka Candy
Bazooka Candy Brands, distributed in Ireland by Valeo Foods, has wrapped up a summer campaign that brought fun, flavour, and creativity to consumers across Ireland.
The ‘Sweet Bazooka Summer’ activation reached thousands of people through large-scale sampling activations at family and retail destinations, including Emerald Park, The Square Tallaght, and Nutgrove Shopping Centre.
Shoppers and families got the chance to sample some of Bazooka’s most popular treats, including Bazooka Chews, Juicy Drop and Push Pop, putting the brand directly into their hands.
Reinforcing Bazooka’s reputation for edible entertainment, the sampling campaign was amplified with an experiential activity through a Bazooka Candy Factory-themed custom art installation at Nutgrove Shopping Centre by artist Mark Cronin.
Online, Bazooka ran three targeted influencer gifting campaigns with micro influencer platform, FetchIreland, delivering over 65 pieces of original online content, reaching over 200,000 accounts in two months. Through user-generated and relevant content, the campaigns built awareness of Bazooka’s range during a key selling time, sparking conversation and encouraging trial.
Commenting on the success of the campaign, Adam Gosling, Head of Retail, UK and Ireland, Bazooka Candy Brands said: “Our sweet summer of activation in Ireland delivered. We reached over 35,000 people directly with our products and spiked interest in our key products, including Bazooka candy and Juicy Drop, during the summer months.
“Ireland is an important market for us, and as a brand, we’re committed to supporting our retail partners by marketing Bazooka products, encouraging trial and driving shoppers to our retail partners’ stores. With several new lines due to launch in the coming months, we’re committed to further investing in Ireland and ensuring our products remain firm favourites with Irish families.”
For further information on Bazooka Candy Brands, please contact your local Valeo Sales Rep.
