Big week for National Lottery Retailers – Lotto ‘Must Be Won’ Draw on top of biggest ever Euromillions Jackpot
EuroMillions jackpot at a staggering £180 million – the biggest in National Lottery history
Camelot expected bumper sales this week thanks to the biggest ever EuroMillions jackpot draw on Tuesday 23 February, closely followed by a huge Lotto ‘Must Be Won’ draw.
If one UK player wins the entire £180 million EuroMillions jackpot on Tuesday, they will immediately set a new National Lottery record and become the UK’s biggest ever winner. If this wasn’t enough, they would also become the 685th richest person in the country, according to The Sunday Times Rich List 2020.
Meanwhile, Lotto has rolled to a huge £13.4 million ‘Must Be Won’ draw which could make millions of cash prize winners if no one scoops the top prize and the jackpot rolls down to the lower prize tiers. This is thanks to the recent introduction of a Match 2 ‘Must Be Won’ Rolldown prize of £5 plus a free Lucky Dip.
With just over £190 million up for grabs this week, National Lottery retailers can make the most of these mouth-watering draws by ensuring they are in a good position to maximise sales and boost their bottom lines. They can do this by talking to customers about these fantastic draws, as well as ensuring existing POS is sited and ready to attract those extra sales.
Camelot’s Retail Director, Jenny Blogg, said, “Excitement has been building over the past few weeks and players are aware that something special is happening – especially in the case of EuroMillions.
“What this means for National Lottery retailers is an opportunity to really maximise sales from those customers already in store. There are simple things they can do that will go a long way in securing those extra sales – for example, talking about the mind-blowing EuroMillions jackpot or telling people about the £5 cash prize for Match 2 in a Lotto ‘Must Be Won’ Rolldown.
“By selling tickets to these fantastic draws, our retailers are not only providing a chance for their customers to become an overnight National Lottery millionaire, but they’re also helping to raise around £30 million a week for National Lottery Good Causes. They’re continuing to do fantastic work, and we want to thank them for that.”