Biggest ever Euromillions Jackpot Plus Lotto draw creates huge sales opportunities for National Lottery retailers this weekend

Camelot, the operator of the National Lottery, is forecasting mega sales for National Lottery retailers this weekend.

Customers will be lining up to get their tickets thanks to the biggest-ever EuroMillions jackpot on Friday (15 July), swiftly followed by a Lotto ‘Must Be Won’ draw on Saturday (16 July) – with each draw offering a sales uplift of up to 171% and 117% respectively.

It’s not just the temperature in the UK that’s been soaring recently. Friday’s biggest-ever estimated £191 million EuroMillions jackpot has been on the rise for a number of weeks now, settling at a staggering £191 million last Friday after reaching its cap and making history.

National Lottery retailers can capitalise on the enormous amount of attention and weeks of UK-wide promotion this extraordinary jackpot has received by ensuring that POS for the draw is in a prominent position and reminding customers about the huge jackpot on offer to help drive sales. National Lottery retailers could benefit from as much as a 171% sales uplift from the draw.

And it doesn’t stop with the biggest EuroMillions jackpot in history. The sales frenzy will continue into the weekend, with Lotto also firing on all cylinders. The National Lottery’s flagship game has rolled to a fantastic estimated £11.6 million ‘Must Be Won’ draw on Saturday, presenting another fabulous opportunity for retailers to boost sales and gain from as much as a 117% sales uplift from the draw.

Camelot’s Retail Director, Jenny Blogg, said: “With two enormous jackpots totalling over £200 million across two days, this promises to be a hugely exciting weekend for both National Lottery retailers and players. Retailers can generate some excitement and drive those extra sales by chatting to customers about the biggest-ever EuroMillions jackpot and Saturday’s fabulous ‘Must Be Won’ Lotto draw, as well as making sure that their POS is well positioned.

“Those extra sales won’t only help those retailers’ bottom lines either, they should also add to the more than £30 million that National Lottery players raise for Good Causes each and every week.”