Boost continues to support local independent sector
Soft drinks brand finding ways to help wholesalers and retailers across NI despite pandemic
Staying true to its ‘We Love Local’ ethos, Boost Drinks has been supporting its Northern Ireland trade customers through the COVID-19 pandemic through various local initiatives.
From the beginning of the pandemic, the province’s best-selling soft drink Boost has provided more than 1500 urgently needed COVID-19 safety Point of Sale kits to retailers, along with advice on helping the channel navigate the virus in-store.
Boost, which supplies only to the independent sector and not to large multinational supermarket chains, designed and created posters with advice on social distancing and government recommended hygiene practices.
The company also created a dedicated new website enabling retailers to order free POS, obtain category advice and download free marketing guides to help drive sales in stores.
A full store audit was conducted for every independent convenience store that stocks Boost. This included siting POS to improve sales and gaining valuable feedback to help shape Boost’s offering to independent retail moving forward.
Since Boost was first launched in Northern Ireland in 2003, the brand has continued to succeed in the local market and has held the province’s top selling soft drink status for over three consecutive years*.
Boost’s Marketing Director, Adrian Hipkiss said: “It’s very important to us that we support our local customers, a commitment that we made and have stuck to since launching in Northern Ireland in 2003.
“We understand there are huge obstacles for many people at the moment as we navigate our way through unprecedented challenges. We hope our local trade initiatives have gone some way to help both our wholesale and retail customers.”
Boost understands that with the recent nationwide restrictions hindering footfall in depots, maximising opportunities to build brand awareness and increase sales is widely welcomed by wholesale customers.
Last month the Boost storage bays at Musgraves, Belfast, received a makeover in line with Boost’s new branding which is driving awareness to various pack formats across seven core Energy flavours, Sport, Protein, Iced Coffee, as well as limited editions.
And in September, Boost’s latest and biggest marketing campaign was launched. The campaign has seen £1.2 million invested across TV, digital, social media, and OOH advertising as well as revealing a complete brand refresh offering bigger cash bargains to retailers.
*Based on Units Sold IRI Marketplace Convenience NI 52 weeks to 9th Aug 2020