Carling and Umbro give fans ‘goalden’ opportunity to win
Carling, the Republic of Ireland’s Number 1 standard lager[1] and the UK’s number one lager[2], has teamed up with global sportswear brand Umbro to give football fans the chance to win one of 10,000 limited-edition retro inspired shirts. With a summer of sport coming up and football shirts a fashion staple, this one-off design is one you will want to add to your summer look and kit collection.
For a chance to get your hands on one of the shirts, simply find one of Carling’s special golden cans which have been hidden in promotional multipacks of Carling this month. Those lucky enough to find one will be able to redeem their prize online by entering a unique code found on the can on the Carling website.
The retro inspired football shirt has been designed by Umbro for Carling and features Carling’s iconic black label. The shirt has a striped ribbed neck collar and sleeve trim, plus a collaborative play on the iconic Umbro sleeve taping – it’s a shirt that every football fan will want to get their hands on.
Lee Willett, Carling Brand Director at Molson Coors Beverage Company, said: “Carling and Umbro both have a rich heritage in football, which makes this an ideal partnership to tap into fans’ love for the beautiful game ahead of a big summer of sport.
Jonathan McCourt, Head of Football Marketing at Umbro UK, said: “It’s great to team up with Carling as we marry up two brands with a shared passion for the beautiful game. The shirt we’ve created is stylish, with a timeless design that pays tribute to both of our proud footballing roots. We’ve no doubt that football fans will be looking forward to the chance to get their hands on one.”
This collaboration marks another stage in Carling’s long-standing association with football. This has included support for the grassroots game around Ireland and the UK as well as multiple campaigns, such as Made Local, which starred Black Country Fusion FC, a non-league LGBTQ+-inclusive football team and the retailer focused “Win a Makeover” campaign which gave Irish sports clubs the chance to win grants to develop their sports facilities. In 2020, Carling partnered with UK based mental health charity CALM (Campaign Against Living Miserably) for its ‘Caring Team Talks’ campaign, which saw leading figures from the world of football encouraging men to check in on their mates during lockdown.
[1] Off Trade (ROI) Nielsen MAT to March 2021 Volume (HL) | On Trade (ROI) CGA FY 2019 Volume (HL)
[2] CGA & Nielsen volume sales, 2019
