Carnbrooke go for Gold with their New Product Launch award win

Carnbrooke go for Gold with their New Product Launch award win
Sarah McMillan from Carnbrooke (left) is pictured with Gail Courtney (from category sponsor, Ireland's Forecourt and Convenience Retailer Magazine).

A ‘carefully planned’ campaign for an exciting new product helped Carnbrooke secure the award for New Product Launch of the Year at this year’s Neighbourhood Retailer Awards.

Sarah McMillan from Carnbrooke was on stage to collect the award on Friday 20th October at the Crowne Plaza Belfast and spoke of her delight at the win.

This award recognises the innovators who bring new products and offerings to the market, a key driver of business at a time when customers have plenty of choice and are keen to see something different, which makes them part with their hard-earned money.

Independently judged by Spotcheck, the awards were judged to exacting standards over a three-month period.

Judges in this category noted that Carnbrooke had “developed their products to introduce them to market in an innovative and successful way”.

They added: “They have enjoyed significant success as a result of the carefully planned and executed campaign.”

Speaking to NR after collecting the award for its Wagyu Gold range, Sarah McMillan described it as “an amazing achievement” for the whole team.

“There is so much work has went into it in the background and to see it pay off, and to see our customers enjoying it and to see it doing so well is just great,” added Sarah.

The Neighbourhood Retailer Awards reward excellence, recognise achievement, raise industry standards, and reward entrepreneurial spirit and are Northern Ireland’s most prestigious retail awards.