The new Triple Dip includes three sour sherbet flavours – strawberry, apple and blue raspberry – along with the Swizzelstick for dipping.

With an RRP of £0.50p, the latest addition to Swizzels countline range features bold new packaging set to stand out on counter tops and appeal to those seeking a sour twist on a nostalgic product.

“Double Dip has been loved for generations and this timeless treat is just as popular today,” said Clare Newton, trade and shopper marketing manager at Swizzels.

“With sour confectionery in high demand, creating a Triple Dip that leans into this trend felt like the perfect way to mark 50 years since Double Dip first launched.

“Both products are vegan-friendly and affordable, appealing to a wide range of consumers and enabling retailers to bring something new to their novelty offerings. Whether shoppers are seeking to be transported to childhood trips to the corner shop with Double Dip or are hearing about the product for the first time in the form of Triple Dip, the brand is a must-stock for retailers looking to drive novelty sales and capitalise on the nostalgia and sour trends in the category.”

As the top manufacturer of countline sugar confectionery, Swizzels continues to add novelty products to its range, appealing to demand for low-cost treats from trusted brands. The novelty category is currently worth £69m* making it a key focus for retailers looking to elevate their confectionery offerings.

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From 18^th May, the Belfast brand’s 50g impulse bars will be available as part of the meal deal across all 29 Tesco superstores in Northern Ireland.

The listing includes three core SKUs – Traditional Butter, Salted Caramel and Madagascan Vanilla.

The move marks a significant milestone for Melting Pot Fudge as it continues to grow its retail footprint and increase accessibility for shoppers in the convenience and impulse space.

Jack McAdorey, General Manager of Melting Pot Fudge said: “Securing a place in Tesco Northern Ireland’s meal deal is a major step for the brand. It gives us strong visibility in a high-footfall retail environment and creates an important opportunity to drive trial among mainstream shoppers.

“For us, this is about making Melting Pot Fudge more accessible and continuing to build our presence within grocery retail. The meal deal format is a highly competitive space, so to secure this listing is a strong endorsement of the brand and the product.”

The launch gives Melting Pot Fudge access to a key impulse purchase occasion and supports the business’s wider growth ambitions as it looks to scale distribution across the island of Ireland and beyond.

Handmade in Belfast, Melting Pot Fudge has built a strong reputation for its traditional production methods, simple ingredients and award-winning flavour range. The Tesco Northern Ireland meal deal listing represents the latest step in the brand’s commercial growth strategy, with the business focused on increasing distribution, driving awareness and bringing the brand to more consumers through mainstream retail channels.

“As we continue to grow, securing listings like this is key to getting more fudge into more hands and building long-term momentum for the brand,” added Jack.

Visit https://www.meltingpotfudge.co.uk/  for more information.

The post Melting Pot Fudge secures Tesco NI listing first appeared on Neighbourhood Retailer.

With Halloween falling on a Friday this year, demand for sharing formats and individually wrapped treats for parties and trick-or-treating is expected to be higher than ever as people celebrate throughout the weekend.

As the UK’s No.1 supplier of variety bags*, Swizzels’ Halloween portfolio continues to go from strength to strength, with Scrumptious Sweets 134g, Luscious Lollies 132g, and Curious Chews 135g (all £1.25 MRSP PMP) remaining a must-stock for the Halloween season.

Packed with fan favourites such as Love Hearts, Refreshers, Drumstick Chews, Fruity Pops, Fizzers and more, each sweet is individually wrapped, making the range ideal for trick-or-treaters, family sharing, and seasonal displays. With bright, eye-catching packaging and strong shelf visibility, these packs provide retailers with a reliable way to maximise impulse purchases and drive profits throughout the Halloween period.

Thanks to its all-year-round appeal, the sweet maker’s variety bags range retains its sales potential well beyond Halloween, making it a smart investment for retailers looking to manage seasonal stock efficiently.

Swizzels’ Halloween-themed range is also set to perform well this year, featuring popular packs such as Monster Treats (440g, MRSP £4), Mummy Mix (340g, MRSP £3) and the Trick or Treat Lolly Mix (330g, MRSP £3).

For shoppers seeking bigger, great-value formats, the Swizzels Sweet Shop Favourites Tub (MRSP £5) remains a Halloween essential for retailers, offering a wide selection of individually wrapped treats that appeal to the whole family.

Clare Newton, trade and shopper marketing manager at Swizzels, said: “Halloween has become one of the biggest seasonal events and this year it falls on a Friday, meaning retailers should stock up in preparation for bigger celebrations across the weekend and expect heightened demand for sharing formats for parties and events.

“Our variety bags are an absolute staple at this time of year. They’re packed with treats to suit every taste, perfect for sharing, and ideal for trick-or-treating thanks to their individually wrapped format.

“Alongside our themed products and sharing tubs, Swizzels’ Halloween portfolio has something for everyone, helping retailers maximise seasonal sales and providing fun, affordable treats for the occasion.”

*Source: Circana, Confectionery category, Value Sales 52wks to 12/05/2024, Total Market

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Landing just in time for Halloween, Trick or Treat Minis feature bite-sized biscuits in fun Halloween-inspired shapes, including bats, cats, and pumpkins. Each biscuit is topped with vibrant, seasonal icing colours created especially to delight (and fright!) during Halloween festivities.

Available in a 10-pack of mini bags, the format is ideal for those expecting trick-or-treaters or hosting a spooky get together. In consumer testing, the product achieved an impressive 86% ‘overall liking’ score, which is significantly higher than the 70% average in the Sweet Biscuit category, highlighting its strong appeal ahead of launch. 1

The NPD builds on the strong performance of the Party Rings’ Minis range, which is now worth £14m, growing at +4% vs year average and outperforming the overall mini’s segment 2. It also follows the success of ‘Under the Sea Minis’, a recent sea-themed innovation that introduced new shapes to the portfolio for the first time earlier this year.

David Hebson, Trade Marketing Director at FBC said: “We’re thrilled to bring a seasonal twist to the much-loved Party Rings Minis with our new ‘Trick or Treat’ edition.

“Following the fantastic response to our ‘Under the Sea’ Minis earlier this year, this latest launch continues our journey of playful innovation during a year of packaging refreshes now live in stores. Halloween is a huge seasonal moment traditionally dominated by confectionery, and we’re excited to bring one of the UK’s most iconic biscuit brands into seasonal aisles.

“It also reflects our wider brand momentum – with exciting product development, refreshed packaging, and major marketing support helping us connect with new and loyal consumers alike.”

The 10-pack of mini bags (10 x 21g per bag) are available at Asda, Tesco, Sainsburys, as well as multiple discounters from mid-September for MRSP £2.10.

1. Toluna / Party Rings Concept Screen 2024
2. NIQ Total Coverage (52 we 28.12.2024) and Kantar, Bargain Stores & Hard Discounters (52 WE 29.12.2024)

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The ‘Sweet Bazooka Summer’ activation reached thousands of people through large-scale sampling activations at family and retail destinations, including Emerald Park, The Square Tallaght, and Nutgrove Shopping Centre.

Shoppers and families got the chance to sample some of Bazooka’s most popular treats, including Bazooka Chews, Juicy Drop and Push Pop, putting the brand directly into their hands.

Reinforcing Bazooka’s reputation for edible entertainment, the sampling campaign was amplified with an experiential activity through a Bazooka Candy Factory-themed custom art installation at Nutgrove Shopping Centre by artist Mark Cronin.

Online, Bazooka ran three targeted influencer gifting campaigns with micro influencer platform, FetchIreland, delivering over 65 pieces of original online content, reaching over 200,000 accounts in two months. Through user-generated and relevant content, the campaigns built awareness of Bazooka’s range during a key selling time, sparking conversation and encouraging trial.

Commenting on the success of the campaign, Adam Gosling, Head of Retail, UK and Ireland, Bazooka Candy Brands said: “Our sweet summer of activation in Ireland delivered. We reached over 35,000 people directly with our products and spiked interest in our key products, including Bazooka candy and Juicy Drop, during the summer months.

“Ireland is an important market for us, and as a brand, we’re committed to supporting our retail partners by marketing Bazooka products, encouraging trial and driving shoppers to our retail partners’ stores. With several new lines due to launch in the coming months, we’re committed to further investing in Ireland and ensuring our products remain firm favourites with Irish families.”

For further information on Bazooka Candy Brands, please contact your local Valeo Sales Rep.

https://bazookacandybrandsinternational.com/

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