Having grown concerned about the number of unhealthy beverage choices and their impact on people’s well-being, the pair felt a collective need for a refreshing, healthier alternative and so Fulla Juice was born.

Available in a pint-sized bottle and litre bottle, Fulla Juice is crafted with concentrated orange juice and pure water sourced from the Mourne Mountains, and is a convenient, healthy and flavourful drink.

With the demand for healthier drink options soaring, Fulla Juice is ready to meet that demand. It has already gained popularity not just for its health benefits, but also for its incredible taste and has become the go-to choice for consumers looking for a refreshing, convenient and healthy drink choice.

There are a variety of flavour options available, including Strawberry & Kiwi and Blackcurrant & Apple, with all bottles equipped with a resealable cap.

Presently available in some independent retail stores and Henderson Retail stores across their EUROSPAR, SPAR, ViVO and ViVOXTRA stores, Fulla Juice is excitedly expanding into more independent retailers.

With a focus on growing their business nationally and plans to create a worldwide customer base, Fulla Juice’s goal is to become a positive force in communities globally.

To find out more, visit www.fullajuice.com

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The longstanding relationship with the popular supplier, whose portfolio includes the iconic range of Club mixers, will continue into 2025.

As part of the partnership Britvic will retain naming rights on the Club Mixers May Day meeting, including all seven scheduled races.

Kathryn Holland, Commercial Manager at Down Royal said: “Strong relationships with local suppliers are key to the operation of our business and we are delighted to be extending our relationship with Britvic and retaining the Club brands as the official mixers behind our bars.

“Our May Day fixture has always been one of our most popular meetings. For many it serves as a marker with the weather hopefully starting to warm up, paving the way towards the excitement of summer.

“We don’t think there’s any better way to celebrate a bank holiday than by enjoying a refreshing ice-cold drink with a view over the racecourse. So, we hope the public will join us for one of Britvic’s signature serves this May!”

Cathy Fox, Head of Sales, Britvic NI added: “It’s a great honour to be a key part of the hospitality offering at one of Northern Ireland’s most-loved destinations.

“We love working with Down Royal and we believe the secret to the longevity of our relationship is our shared passion for a quality visitor experience and the variety of products on offer which perfectly compliment the experience at every race day. We look forward to seeing everyone at the racecourse during 2024.”

Tickets are now on sale for the Club Mixers May Day Races with gates opening at 12pm. Admission is £20 and tickets are available at the turnstiles on arrival. Children under 14 go free and free car parking is available. For further information on upcoming race meetings at Down Royal visit downroyal.com

The post Britvic and Down Royal partnership refreshed ahead of May Day Meeting first appeared on Neighbourhood Retailer.

The rebrand will create a consistent identity across the Pepsi MAX®, diet, regular and flavoured cola ranges, with new packaging visuals, in-store materials and displays.

The roll-out will be supported by a fully integrated campaign, including TV, digital, out-of-home, in store branding and experiential marketing. In line with Pepsi’s Thirsty for More campaign, it will highlight Pepsi’s commitment to celebrating those who challenge conventions and want to have fun, while forging deeper connections through shared passions. The campaign underscores how the great, bold taste of Pepsi fuels these moments of enjoyment.

As Ireland’s fastest growing cola brand[1], this rebrand forms part of Pepsi’s vision to ensure long-term growth in the cola category. Pepsi Max, a €28.5 million brand[2], continues to recruit more buyers into the cola category than any other brand[3].

In a blind taste challenge, 66% of Irish people preferred the taste of Pepsi Max[4]. The new design focuses on great taste and refreshment, aligning with research showing that taste is a key driver for carbonated soft drinks[5]. By modernising its flagship Pepsi brand with bolder, more vibrant packaging, this refresh helps retailers capitalise on sales amid evolving consumer tastes, in particular the no sugar category has grown by over 13% in 2023[6].

The vibrant new look will grab attention at shelf, playing a key role in enticing new consumers into the category. This rebrand will help retailers maximise sales by sparking a renewed interest in the brand. Pepsi and Pepsi MAX are well-known and loved by many, but as a brand with such a rich history, it’s vital that we work to evolve its look and feel, driving relevance for the next generation.

[1] Nielsen Total Scantrack, Sales Value, MAT data to 31st December 2023

[2] Nielsen Total Scantrack, Sales Value, MAT data to 31st December 2023

[3] Kantar Latest 52 weeks, data to 24^th December 2023

[4] In a blind taste challenge on the island of Ireland from 13.09.22 to 04.12.22, 10,014 out of 15,200 people surveyed (66%) preferred the taste of Pepsi Max to IOI’s biggest selling full sugar cola. For verification, see www.pepsimax.ie

[5] Empathy Brand & Usage Tracker, July to September 2023

[6] Nielsen Total Scantrack, Sales Value, MAT data to 31st December 2023

The post Pepsi unveils major rebrand to shake up the cola category first appeared on Neighbourhood Retailer.

Hipkiss joined Boost in June 2019 as Marketing Director and in this time has led the overall brand strategy, accelerated insight led advertising and NPD, restructured the marketing team, successfully overseen the sales and distribution agreement with Rio and has championed the closer alignment of sales, marketing and category teams within the Boost business.

Simon Gray, CEO said: “At Boost we are proud of our ongoing commitment to adapting and developing our business structure and approach to best meet the needs of our people, our customers and our partners.

“The Commercial Director role is an exciting development for Boost that will span the leadership of the sales, marketing and category functions, and leading the overall commercial strategy.

‘I believe that we have in Adrian someone who has the skills and experience to drive the overall commercial function forward at Boost’ 

Simon Gray, Boost Drinks CEO

“In the almost five years Adrian has been with Boost as Marketing Director, he’s demonstrated a hugely successful marketing pedigree overseeing a significant and positive evolution for the Boost brand.

“Prior to his time at Boost, Adrian also held the reins in sales departments across a number of organisations and I believe that we have in Adrian someone who has the skills and experience to drive the overall commercial function forward at Boost through a combination of strong commercial acumen, commitment to being led by insight, a resolute focus on strategy and a passion for our culture.”

Adrian Hipkiss said: “I am absolutely delighted to be taking on the Commercial Director role within the business and working with the outstanding teams we have in sales, marketing and category at Boost to continue our growth trajectory, brand presence and drive our commercial strategy forward.”

The post Boost Drinks appoints new commercial director first appeared on Neighbourhood Retailer.

However, In Northern Ireland, standard non price-marked Lucozade 380ml packs are here to stay! Standard non-PMP single 380ml bottles of Orange and Original flavours will still be available across Northern Ireland.

To demonstrate Lucozade 380mls Iconic status in Northern Ireland:*

• Lucozade Energy Original 380ml is the 3^rd best-selling impulse energy sku in NI Convenience (behind Red Bull & BPM red berry)
• 8 bottles of Lucozade 380ml are sold every minute in NI Convenience
• 1030 units of Lucozade Energy (Brand) & 240 units of Lucozade Zero are sold every hour in NI Convenience.
• Lucozade Energy 380ml makes up 42.8% of sales in Lucozade Energy
• The Lucozade Original flavour makes up for 70% of all Lucozade Energy 380ml sales.
• Lucozade Energy Original 380ml is bigger than Boost Energy Red Berry 250ml, earning £620k more than its competitor sku.
• Lucozade Energy Original 380ml is bigger than Monster Ultra 500ml, earning £1.8M more than its competitor sku.

Lucozade Energy 500ml will be available in Orange and Original, Cherry & Apple. Lucozade Zero Original & Pink Lemonade will be available in 500ml. In addition, 250ml and 330ml cans offer a great entry option for those looking for an on-the-go drink.

Lucozade Energy 380ml bottles will also be available in multipacks, and 900ml bottles deliver a great “drink later” option.

Recently, Lucozade Energy Original and Orange flavours were enhanced following 18 months of extensive research and development and input from 6,500 consumers. The new recipes deliver a bolder taste for the unique Original flavour and more citrusy, orange notes for Orange, giving consumers more of what they love.

*In the last 4 weeks, Lucozade Has grown faster than the Everyday Energy Impulse market in value (+11.6% v 9%) volume and units in NI Convenience.

**Lucozade Energy, Northern Ireland’s No. 1 Everyday Energy brand is ready to refresh NI in the run up to and across Christmas. The brand has a very significant investment on social throughout the Christmas break, including TikTok, Snapchat and Meta platforms.

The campaign, “Grab Christmas by The Baubles” is a contextual campaign that will resonate with consumers and keep them refreshed and revitalised as they navigate the fun, trials and tribulations of the coming Christmas

*NielsenIQ NI Convenience Value Sales, Value Share, Unit Sales MAT w/e 21^st October 2023

**NielsenIQ NI Convenience, volume sales MAT w/e/ 21st Oct 2023

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