Standard non price-marked Lucozade 380ml packs are here to stay
![Standard non price-marked Lucozade 380ml packs are here to stay](https://neighbourhoodretailer.com/wp-content/uploads/2023/11/New-Lucozade-landscape.jpg)
From the start of January, in GB, Lucozade Energy will be moving its Drink Now 380ml portfolio of single SKUs to 500ml bottles.
However, In Northern Ireland, standard non price-marked Lucozade 380ml packs are here to stay! Standard non-PMP single 380ml bottles of Orange and Original flavours will still be available across Northern Ireland.
To demonstrate Lucozade 380mls Iconic status in Northern Ireland:*
- Lucozade Energy Original 380ml is the 3rd best-selling impulse energy sku in NI Convenience (behind Red Bull & BPM red berry)
- 8 bottles of Lucozade 380ml are sold every minute in NI Convenience
- 1030 units of Lucozade Energy (Brand) & 240 units of Lucozade Zero are sold every hour in NI Convenience.
- Lucozade Energy 380ml makes up 42.8% of sales in Lucozade Energy
- The Lucozade Original flavour makes up for 70% of all Lucozade Energy 380ml sales.
- Lucozade Energy Original 380ml is bigger than Boost Energy Red Berry 250ml, earning £620k more than its competitor sku.
- Lucozade Energy Original 380ml is bigger than Monster Ultra 500ml, earning £1.8M more than its competitor sku.
Lucozade Energy 500ml will be available in Orange and Original, Cherry & Apple. Lucozade Zero Original & Pink Lemonade will be available in 500ml. In addition, 250ml and 330ml cans offer a great entry option for those looking for an on-the-go drink.
Lucozade Energy 380ml bottles will also be available in multipacks, and 900ml bottles deliver a great “drink later” option.
Recently, Lucozade Energy Original and Orange flavours were enhanced following 18 months of extensive research and development and input from 6,500 consumers. The new recipes deliver a bolder taste for the unique Original flavour and more citrusy, orange notes for Orange, giving consumers more of what they love.
*In the last 4 weeks, Lucozade Has grown faster than the Everyday Energy Impulse market in value (+11.6% v 9%) volume and units in NI Convenience.
**Lucozade Energy, Northern Ireland’s No. 1 Everyday Energy brand is ready to refresh NI in the run up to and across Christmas. The brand has a very significant investment on social throughout the Christmas break, including TikTok, Snapchat and Meta platforms.
The campaign, “Grab Christmas by The Baubles” is a contextual campaign that will resonate with consumers and keep them refreshed and revitalised as they navigate the fun, trials and tribulations of the coming Christmas
*NielsenIQ NI Convenience Value Sales, Value Share, Unit Sales MAT w/e 21st October 2023
**NielsenIQ NI Convenience, volume sales MAT w/e/ 21st Oct 2023