December proves disappointing as consumers hold out for sales

December proved somewhat disappointing for local retailers, as trading conditions continued to be tough amid poor footfall figures.

According to new data, footfall in Belfast decreased by 2.8% (year-on-year), down from +1.1% in November, while shopping centre footfall also decreased, by 1.9% last month, down from +4.1% in November.

The latest statistics from Northern Ireland Retail Consortium and Sensormatic’s footfall monitor, shows that footfall across the region decreased by 1.7% in December, down from +2.7% the previous month, with the overall total NI footfall for 2025 down 0.5% compared to 2024.

Director of NIRC, Neil Johnston said the numbers of shoppers who were out and about prior to Christmas were disappointing.

“Trading continues to be tough. Consumers may be holding back given the economic uncertainty and hopefully they will be out in force in the sales throughout January,” he said.

“Across the UK as a whole, footfall was down by 2.9% this December compared to last. In Northern Ireland, the figure was less downbeat and down by 1.7% in December – having edged up 2.7% in November.

“The general decline in shopper footfall witnessed over the past year continues despite the best efforts of retailers and it is essential that those in power in Stormont and in our local councils consider what they can do to help retailers inject more vibrancy into our high street and other retail hubs.”

Meanwhile, Andy Sumpter, Retail Consultant EMEA for Sensormatic Solutions noted December marked the ninth negative month in the last year for Northern Ireland.

“Shopper traffic was down -1.7% year-on-year, bringing the golden quarter to a modest -0.5%, although this was better than the wide UK at -2.2%,” he said.

“Retail hasn’t necessarily got harder; it’s just become less forgiving – from shifting consumer demand to rising cost-bases across labour and business rate reform. This means retailers must break the cycle where cost-cutting impedes investment in the capabilities and services needed for sustainable growth.

“Yet, despite the challenges, there are still pockets of demand to be tapped. Shopper traffic rallied outside traditional peak days, showing festive buying patterns are changing – and those who adapt quickly will be best placed to capture these new opportunities.”