GM Marketing commits to raising £20,000 for charity AWARE NI

GM Marketing commits to raising £20,000 for charity AWARE NI
Pictured are (from left) Gerard McAdorey, Managing Director GM Marketing; Rhys Mahood, Warehouse Operative GM Marketing; Anna Mulgrew, Human Resources GM Marketing; Natasha Mackay, Corporate Partnership Officer AWARE and Kaitlyn Martin, Brand Manager GM Marketing.

Belfast-based distribution company, GM Marketing has announced its aim to raise £20,000 for AWARE NI, the depression charity for Northern Ireland.

Northern Ireland has the highest rate of mental health problems in the UK*, with a 25% higher overall prevalence of mental health problems than England for both children and adults2.

“AWARE were chosen following a company-wide consultation process that was managed by our newly-formed Social and Well-being Committee named THRIVE”, said Kaitlyn Martin, Brand Manager at GM Marketing.

“One in five adults in Northern Ireland has a mental health condition at any one time so we are very proud of our aim to raise £20,000 over the next two years to help AWARE continue their life-saving work.

“As part of our relationship with AWARE we plan to create a pool of mental health first aiders who will be a confidential resource for team members who may be experiencing depression and mental health issues. We have also signed up to the Mental Health Charter to help create a workplace culture that promotes equality of opportunity and respect for those with mental ill health,” added Kaitlyn.

Natasha Mackay, Corporate Partnership Officer at AWARE, said: “We are thrilled to partner with GM Marketing in our mission to bring awareness and support to mental health here in Northern Ireland.

“This collaboration reflects GM Marketing’s commitment to making a positive impact in our community. With their dedicated support, we look forward to creating meaningful change and fostering greater understanding about mental well-being within their workplace and the wider society.”


  1. Northern Ireland Assembly, 2017
  2. NIAO, 2023