Confidence levels among Britain’s consumers sank to a record low last month as they struggle with the accelerating cost of living.

However, Greggs, known for its sausage rolls, steak bakes, vegan snacks and sweet treats, said its total sales rose 14.6% over the 13 weeks to October 1 year-on-year, with like-for-like sales in company managed shops up 9.7%.

“Greggs continues to trade well in an environment where cost pressures are significant,” it said.

It kept its guidance for full-year cost inflation of about 9% and said it expected the full year outcome to be in line with its previous expectations.

Greggs said in March it did not expect material profit growth in the current year on the £145.6m made in 2021 due to the higher cost of raw materials, energy and staff.

Meanwhile, the Greggs boss said today that the company this week had introduced a further round of price rises, including for the sausage rolls it is famous for, as it battles rising costs.

“We have put a small number of rises across products as of yesterday, we’ve worked hard to mitigate that,” chief executive Roisin Currie said.

She said a Greggs sausage roll was £1.05 at the start of the year, but had moved to £1.10 in May and is now £1.15.

Price rises on other products were 5 pence to 10 pence.

Currie said she hoped it would be the final round of price increases this year but could not guarantee it.