Henderson’s The CHEF cooks up range expansion
The CHEF range created by Henderson Wholesale’s Executive Chef Carl Johannesson, in collaboration with local suppliers, has added three new dishes to its Under 500 calorie range to ring in 2021.
The new meals include Mango Chicken, Rice and Spinach, Spicy Beef and Black Bean with Noodles and Spinach, and Thai Inspired Green Curry, Rice and Spinach, all coming in at under 500 calories, specially developed by Chef Carl and his team of 17, after four new roles were created to keep up with demand.
The range is now available at over 90 SPAR, EUROSPAR, ViVO and ViVOXTRA stores and supermarkets across Northern Ireland.
£2m retail brand
Neal Kelly, Fresh Foods Director at Henderson Group commented; “Our local own-brand fresh ranges are going from strength to strength. The Chef Range will be a £2m retail brand in NI during 2021 and we will continue to invest this year in both the facility and the Brand to allow our customers to enjoy more quality options for tonight’s tea.
“The Under 500 calorie range launched in June 2020, and Carl and his team of cooks in our specially built kitchen in Randalstown are continuing to create dishes which celebrate flavours from around the world, using the best meat, poultry and produce from our local suppliers. The nutritious range is portion controlled to ensure the correct amount of protein and carbohydrates to make a well-rounded meal.”
Local suppliers such as K&G McAtamney, Bradmount Foods, Daily Bake and Elmore Fish continue to work with the team to create the range, and Neal says the investments will bring even more range expansions throughout the year.
“We will continue to invest in our people and kitchen to really grow our own-brand offering for shoppers here in Northern Ireland, supporting our local farmers, growers and suppliers along the way.”
The CHEF is available in selected SPAR, EUROSPAR, ViVO and ViVOXTRA stores and supermarkets across Northern Ireland now.