Imperial takes blu bar to the next level
With continued consumer demand for disposable vapes, Imperial is taking its popular blu bar range to the next level with the launch of its new and improved blu bar 1000 device.
Rolling out into the independent and wholesale channels now, blu bar 1000 benefits from an array of product upgrades and new features, providing the perfect solution to help retailers grow their vape sales even further in 2024 and beyond.
Available to buy at an RRP of £5.99*, the fully compliant blu bar 1000 range offers up to 1,000 puffs[i] per device and features blu Flavour Tech mesh heater technology to deliver strong bursts of flavour that really lasts. The redesigned casing on blu bar 1000 also means that the liquid level is visible through the translucent mouthpiece, making it much easier to see when the liquid is running low. 
With a new removable battery, users can now twist, pop and release it, making it easy to safely dispose of the used battery at a local collection point. While a new security lock feature ensures the blu bar 1000 device is fully protected when not in use.
blu bar 1000 will initially launch in eight flavours, including Blueberry Ice, Strawberry Ice, Watermelon Ice, Banana Ice, Mint, Grape, Tropical Mix and Blueberry Cherry, with more due to launch in the spring, so watch this space for further details.
‘UPGRADED VAPING EXPERIENCE’
Yawer Rasool, Consumer Marketing Director at Imperial Tobacco UK & Ireland said: “Demand for disposables has dominated the vape category in recent years, so much so that they’ve grown to account for an impressive 88% of vape sales[ii].
“We expect this trend to continue shaping the category in 2024 and beyond. Our new blu bar 1000 is the perfect solution for retailers and wholesalers looking to capitalise on this growing sector.
“The new device offers an array of new features, including a higher puff count and unique flavour technology, providing an upgraded vaping experience with great tasting flavour that lasts longer – all from the well-known blu brand that consumers know and trust – making blu bar 1000 a must-stock product for any retailers or wholesalers looking to grow their vape sales.”
The launch of blu bar 1000 will be supported by promotions in selected wholesalers, a suite of retailer merchandise and a fresh new look and feel to the blu bar Knowledge Hub (www.blubarhub.co.uk) to drive awareness of blu bar 1000. The new look blu bar Knowledge Hub will provide retailers with everything they need to know about the blu bar 1000 range, including helpful articles, video content and quizzes, and the chance to win big prizes.
As well as these great initiatives to support retailers, Imperial is raising the bar even higher with new exciting multi-year partnerships with music venues and arenas to boost brand awareness of blu bar 1000 even further.
*Based on ITUK MRRP as of January 2024. For the avoidance of doubt, customers are free at all times to determine the selling price of their products.
[i] Puff count is a maximum estimate based on typical user consumption. Actual number of puffs may vary depending on usage.
[ii] Source: ITUK estimates November 2023
