JTI unveils cutting-edge distribution centre in Crewe following £7.8m investment
Japan Tobacco International (JTI) has completed a significant refurbishment of its National Distribution Centre in Crewe.
Investing £7.8 million into the facility, the upgrade aims to foster collaboration, enhance employee well-being, and drive operational excellence to continue JTI’s growth.
Originally opened in 1994 for Gallaher Ltd, and becoming part of JTI following the acquisition in 2007, the Crewe site is crucial to JTI’s UK operations. The centre handles the distribution of all JTI products within the UK, including tobacco, Nordic Spirit, and Ploom products. It despatches an impressive 12,000 customer orders annually, equivalent to 18 billion sticks across JTI’s diverse portfolio which includes heritage brands Benson & Hedges, and Mayfair.
The site is a significant contributor to the local economy, employing approximately 70 JTI employees across both UK and global roles, and supports an additional 50 jobs through outsourced services.
Laura Bailes, Crewe Director at JTI said: “This refurbishment marks a significant milestone for JTI. The redesigned space reflects our vision for the future of work, promoting agility, collaboration, and a strong ‘one-team’ culture.
“We’ve created an environment where our employees can thrive, with dedicated well-being spaces, modern amenities, and a design that inspires innovation.”
The comprehensive refurbishment goes far beyond cosmetic upgrades. Drawing inspiration from Japanese design principles, JTI’s brand identity, and local heritage, the new space boasts 32 meeting rooms, including bookable offices and individual focus rooms.
Well-being is prioritised with the inclusion of a gym, a yoga studio with weekly classes, and a dedicated training suite. Employees can also utilise a well-being room, multi-faith room and a parenting room. Further enhancements include sit-stand desks, ergonomic chairs, upgraded AV equipment, and tech-free relaxation areas. A full accessibility review was undertaken in collaboration with the Business Disability Forum, to make the building as accessible-friendly as possible.
The transformation extends to every aspect of the facility, from a new HVAC system to upgraded games facilities and a modern merchandising suite for sales training. This holistic approach ensures a consistent and engaging experience for all employees.
This refurbishment follows similar successful projects at JTI’s Putney office and other global locations, demonstrating the company’s commitment to investing in its people and infrastructure.
