KP Snacks launches new aromatic Thai Chilli Coated Peanuts

KP Snacks launches new aromatic Thai Chilli Coated Peanuts

Available in £1PMP format from March 1st –

KP Snacks has announced the launch of KP Aromatic Thai Chilli Coated Peanuts, a delicious new product from the UK’s no.1 nuts brand that offers the perfect combination of explosive flavour and satisfying crunch.

Designed to capitalise on the growing trend of flavoured and coated nuts[1],  the new product delivers two delicious textures as consumers bite through a crispy outer shell to reveal a tasty peanut inside.

Created to optimise KP Nuts’ singles range and attract younger consumers who are looking for coated nuts as a snacking option[2] throughout the day, KP Aromatic Thai Chilli Coated Peanuts meets shopper needs and aims to drive sales within the impulse and convenience channel.

Affordable and sustainable snack

The new KP Nuts product is available in £1PMP format, making it an affordable and substantial snack suited for on the go occasions. KP Aromatic Thai Chilli Coated Peanuts is available in stores from March 1st and will be part of a month-long ‘2 for £1.50’ promotion running across the whole £1PMP Nuts portfolio.

Jennifer Blanco Barcia, Marketing Manager at KP Snacks says: “KP Nuts is a trusted and established brand and this new product celebrates the great taste credentials that the brand is already known for, while meeting the texture needs that exist within the impulse channel today. We are excited to be expanding our coated nuts offer and in turn, increase opportunities for KP Nuts consumption”.

Launched nearly 70 years ago, KP Nuts is the UK’s leading nuts brand. It is worth £77.9m RSV and is growing in value +19.7%[3].

[1] Kantar MAT April 2020

[2] Kantar MAT April 2020

[3] Nielsen Scantrack 26.12.20