Local doggy frozen yogurt goes global


A lickable frozen yogurt for dogs, created by Frozzys in Belfast has secured business into the lucrative South Korean pet market.

This is the innovative brands first venture into the rapidly expanding pet care category in Asia, securing listings with leading specialist pet retailers.

Dog owners there will be able to feed the unique yogurt to their pets as a result of a significant agreement between Frozzys and Ahns Group, a leading distributor in Seoul, the South Korean capital, which has lined up listings with specialist pet stores, including online retailer Market Kurly, the equivalent of Amazon Fresh there, as well as Molly’s Pet Shop, across the country.

Frozzys has been working on growing their export business after exhibiting at global pet trade show Zoomark, in Bologna last year.  With the growing global humanisation trend and a demand for more natural dog products, Frozzys is ideally placed to take their brand to dogs all over the world.

Frozzys director, Michael Hunt, said: ‘‘We are very excited about our partnership and bringing our frozen yogurt for dogs to the South Korean market. Our first shipment has been for over £40,000 and we are confident that this will be the start of a successful long-term partnership. There is a demand for premium, natural and healthy products for dogs across the world and Frozzys perfectly fits this demand.’’

Frozzys was developed in 2013 after extensive research in collaboration with Northern Ireland’s College for Agriculture Food & Rural Enterprise (CAFRE). The brand launched into the Specialist Pet Sector after spotting a gap in the market for a healthy, nutritious and low-fat dog treat that would be nutritionally beneficial and support the health and wellbeing of dogs. Since then the brand has grown year on year and built up a loyal following of dogs and customers within the pet specialist and dog friendly hospitality sectors across the UK and Ireland.

Frozzys is a nutritious and delicious treat which is low in fat, calories and sugar, naturally rich in calcium and lactose-free.  Made with 100% natural ingredients and packed with vitamins, minerals and prebiotic fibre, Frozzys is the dog treat of choice which contributes to both canine nutrition and enjoyment.

Unlike most traditional ambient treats which are very quick to consume, Frozzys frozen treats last longer.  On average, it takes a dog 10-15 minutes to consume a single pot. This means that it is limiting the dog’s calories and fat, without limiting the mental stimulation and enjoyment that treats can provide. Perfect for enjoying after a session of exercise or as a reward anytime of the year.

It is available in five tasty flavours – strawberry, original, blueberry, cranberry and peach and comes in perfectly portioned 85g tubs and 4 packs.  To find out more please visit www.frozzys.com.

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