Nisa’s new NI boss Nigel Maxwell wants retailers to use Deliveroo and Just Eat

Nisa’s new regional retail manager Nigel Maxwell is keen to see more retailers get into the delivery game.

In an exclusive interview airing in Neighbourhood Retailer’s forthcoming yearbook, Mr Maxwell plotted out his first three months in the role after starting on January 4 – and revealed why Northern Ireland’s independent retail sector is second to none.

He also explained why he wants Northern Ireland’s Nisa retailer to consider teaming up with food delivery apps to serve their customers.

While many stores have their own delivery service in place, he wants to use the likes of Deliveroo and Just Eat more as they become more popular across the country.

“Offering a delivered service is a big opportunity; customers want product and they want it fast,” Mr Maxwell said.

“At the start of the pandemic, we thought it was a temporary thing, people ringing up a shop that was maybe a mile away and ordering a bottle of Coke, or ice cream or a few sausage rolls!

“I remember hearing in Belfast about students ringing one of the shops that was less than a mile away. They were in for the night watching a movie and ordering tubs of ice cream – the shop was charging £2 via Deliveroo to delivery and they didn’t care, they paid it.

“Take that right down through local communities and there are people who maybe don’t want to go out so they’ll ring the store and say can you drop this down to me, so Deliveroo and Just Eat can do that. People want their stuff delivered and they’ll pay a couple of extra pounds to get it.”

“Take that right down through local communities and there are people who maybe don’t want to go out so they’ll ring the store and say ‘can you drop this down to me’.”

Read the full interview with Nigel Maxwell in the forthcoming Neighbourhood Retailer 2022 yearbook.