Retail NI launches Christmas campaign ahead of Black Friday

Retail NI launches Christmas campaign ahead of Black Friday
Glyn Roberts with Rebecca Rodgers from Global at the new digital screen in Bruce Street.

As Black Friday and Cyber Monday approach, Retail NI has launched a new Christmas campaign encouraging consumers to go the extra mile in supporting local independent retailers this festive season.

For the first time, Retail NI will be using Global Northern Ireland’s brand-new large format digital screen located on bustling Bruce Street in Belfast City Centre. The screen, which measures over 18.5m sq, is situated between Great Victoria Street and Dublin Road and will help Retail NI reach over 86,000 people each week as they visit the city in during the festive season.

Retail NI Chief Executive Glyn Roberts said the organisation was keen to encourage consumers to support local independent retailers this Christmas.

“2023 has been a tough year for many independent retailers with sky high business rates, declining consumer confidence, inflation and the recent flooding,” he said.

“Christmas is a critical time for many of our members as it sustains their business throughout the year, maintaining jobs and ensuring investment in our high streets.

“With the focus of Black Friday and Cyber Monday being on big retailers and global online companies, Retail NI would urge consumers to make a special effort to support their local independent retailers this Christmas.”

He added that 70 pence in every pound spent with an independent retailer is recycled around the supply chain, ultimately benefiting local suppliers, manufacturers and farmers.

“It not just about the 70p, many independent retailers offer greater choice, products you can’t get in the large multiples and quality of service,” he added.