Sasha McKnight awarded Fellowship of the Chartered Institute of Public Relations
Local public relations expert, Sasha McKnight, has received the highest industry accolade after being named as a Fellow of the Chartered Institute of Public Relations (CIPR).
ASG & Partners’ Director of Public Relations has been awarded a CIPR Fellowship for her outstanding contributions to the field of public relations over the past 27 years.
Sasha was named a Fellow alongside some of the UK’s leading public relations professionals, who have demonstrated exceptional skills, knowledge, and expertise in the field of public relations, as well as their leadership, innovation, and contribution to the advancement of the profession.
Sasha joined ASG & Partners in 1996. She became Director of Public Relations in August 2022 and has overseen a period of exceptional growth across the division’s client portfolio, as well as demonstrating tremendous strategic leadership skills.
The highly experienced communications professional boasts a track record of delivering strategic, creative, and results-driven communications campaigns across a broad portfolio of clients in Northern Ireland and further afield. Her clients span a wide range of industries including retail, food and drink, hospitality, financial services, education, and travel and tourism.
‘I will continue to be a thought leader in the field of public relations and act as a mentor to the next generation of communications professionals as they embark on their journey in the industry’
Sasha McKnight, Director of Public Relations at ASG & Partners, said: “I’m honoured to receive this recognition from the CIPR and join an esteemed group of public relations professionals ranked as PR Fellows.
“It has been a privilege to work within this fast-paced and ever-changing industry and deliver strategic communications campaigns that have enhanced the reputations and garnered positive results for clients, underpinned by the highest industry standards and best practice guidelines set by the CIPR.
“As a Fellow of the CIPR, I will continue to be a thought leader in the field of public relations and act as a mentor to the next generation of communications professionals as they embark on their journey in the industry.”
Brittany Breslin Chart.PR, Co-Chair of the CIPR Northern Ireland Group said: “The CIPR Northern Ireland group is proud of the continuously-growing list of Chartered Practitioners and Fellows working across our profession locally. We would like to wish our sincere congratulations to ASG & Partner’s Sasha McKnight, who has been recognised with a Fellowship for her continued support of the profession and her unwavering professionalism over the course of her impressive career.
“CIPR is the world’s only Royal Chartered body for public relations professionals and is committed to professional standards and lifelong learning, and Sasha acts as a shining example of practitioners who go above and beyond to deliver meaningful results for clients and stakeholders and drive professionalism from within the industry.”