Superdrug’s online marketplace goes live

Superdrug’s online marketplace goes live

In a bid to increase its health and beauty range, Superdrug’s online marketplace went live this week.

The move comes after plans announced in March of this year that Superdrug aimed to create an online marketplace, which would see them double the number of products available on their website.

The health and beauty marketplace opened in time for the key Black Friday and Christmas trading periods.

It has been integrated into the retailer’s existing website and sees third-party marketplace products now sit alongside Superdrug’s own range.

Some 300 brands have signed up to the marketplace, such as UK brand Nature Spell, women’s razor brand FFS Beauty and cruelty-free ethical skincare range Up Circle.

Matt Walburn, Superdrug’s Marketing and E-Commerce Director, said: “Marketplace is the exciting next step in our digital transformation programme.

“Our intention is twofold; to promote diversity by supporting entrepreneurs and small businesses within the industry and to dramatically increase our range on; broadening and strengthening our accessible beauty and health offering to our customers.”