Situated in Westwood Retail Park, this will be the brand’s second supermarket store offering in Northern Ireland.
The Food Warehouse, which is part of the Iceland Foods Group, launched its big pack brand in 2014 and its retail footprint has grown rapidly to over 150 stores across the UK and Ireland, making it the fastest growing supermarket chain in the UK this century.
Ron Metcalfe, managing director of The Food Warehouse Ireland, said: “Following the success of our launch into the Northern Ireland market with the first Food Warehouse in 2020, we’re thrilled to be opening our second store here at Westwood Retail Park in West Belfast.
Customers can shop from more than 3,000 product lines, including fresh, frozen, and ambient produce as well as homeware items.
The store will support local business, with hundreds of products coming from local suppliers, including Mash Direct, Dale Farm, Irwins, Britvic and Tayto.
Metcalfe continued: “Trading conditions for small businesses are increasingly challenging, with margins being stretched, we believe that local businesses and the general public will benefit from our bulk offering, which offers savings on a wide range of favourite brands at unbeatable prices.
“We are committed to offering a new shopping experience for everyone as well as strengthening relationships further with local Northern Irish suppliers. I’d also like to welcome old and new customers from the local community as well as our new colleagues who will be working in the store.”
The new Food Warehouse store opens at Westwood Retail Park on Tuesday, October 11 at 8am.
Shoppers will receive exclusive launch offers as well as a £1,000 giveaway for the first 100 customers through the door, 200 goodie bags for the first 200 customers and a trolley dash where three lucky winners can grab all their favourite brands in a 90 second challenge.
Founded in 2014, The Food Warehouse now has more than 150 stores across UK & Northern Ireland.
They are all large format stores, with a car park, providing the value and convenience of a wholesale store without the hassle of membership.
Iceland and The Food Warehouse stores already employ more than 800 colleagues in Northern Ireland with plans to expand in the future.
Caption: Store Manager Paul McTasney and Iceland Area Manager Danny Burke