Tayto secures deal with Asda for 3 more lines of crisps

Tayto secures deal with Asda for 3 more lines of crisps

Armagh-based Tayto Group has secured a deal with a supermarket giant to list three additional lines of crisps, including two new products, in 50 of the retailer’s stores across Scotland.

The new lines will include Golden Wonder 75th Anniversary Crisps, Golden Wonder Ringos Puffs Barbeque and Sweet Chilli.

Founded in 1956, the Tandragee business has grown to be a major supplier of retailer-brand snacks including Asda, which it has been supplying for more than 20 years.

Employing more than 1,600 people across six sites, including almost 200 in Northern Ireland, the group also owns several brands including Golden Wonder, Mr Porky, and the iconic Tayto.

Matt Smith, Golden Wonder’s marketing director, said: “Asda’s local sourcing strategy, that tailors its range for the Scottish market, has provided this opportunity to share Golden Wonder’s 75th celebrations with Asda shoppers in our Scottish heartland.”

Cathy Elliott, Asda’s buying manager for NI Local, added: “The commitment of Tayto in celebrating the 75th anniversary of Golden Wonder with nostalgic flavours is something we are very excited to be able to offer our Asda shoppers in Scotland.”