Top Marks For Best Of Both
The team at Hovis has been working very hard in recent weeks to create ‘talkability’ around the Best of Both range, just in time for the return to school and with it, the return of the school lunches.
Hovis Best of Both is the only branded half and half bread of the major bread brands with no artificial preservatives, delivering a great natural taste as a result. It has twice the wheatgerm goodness of brown bread and is a source of calcium, vital for growing bones and teeth.
Jackie Kirk, brand manager at Hovis, Belfast said: “Hovis is Northern Ireland’s No. 1 bread brand* and we are very keen that consumers – especially time pressed mums – can make informed choices about their bread and what to give their youngsters for lunch.”
Jackie continued: “We have been running a heavyweight multimedia advertising campaign to promote the goodness and freshness of our Hovis Best of Both range. We have also highlighted that the bread is baked locally every day. The fun close up graphic of a school boy eating a big Best of Both sandwich is making a real impact both on outdoor advertising and in store.”
*IRI July 2014
