Boost drives independent trade with summer of prizes

This summer, Boost Drinks is helping Northern Ireland’s independent retailers maximise soft drink sales with a new on-pack promotion.

Boost Energy Original 250ml, which is NI’s best-selling soft drink and the sugar-free variant, which holds the number four spot will help entice even more consumers to make a purchase in local stores.

The promotional products will drive sales with an eye-catching, on-pack competition and POS will also be provided to thousands of retailers nationwide to accompany the promotional cans on-shelf.

Running from 10th June to 20th October 2019, the promotion offers consumers the chance to win a trip for two to New York City, along with daily and weekly giveaways including BOSE® Wireless Speakers and shopping vouchers.

In order to enter purchasers must simply scan the code from their can via Snapchat or online to find out if they’ve won.

Boost will be supporting the summer-long competition with a huge New York-themed marketing campaign, starting in June. This will include local PR and promotional efforts along with advertising across national TV, digital and outdoor media platforms.

60 lucky local customers will also be getting a taste of New York in their store when a cut-out of Lady Liberty herself will be setting up home and encouraging passers-by to pick up a can of Boost and snap a selfie for Facebook in order to win official sports merchandise including New York Knicks, New York Giants and New York Yankee Jerseys.

The store that generates the highest volume of social media interaction and engagement in the first two weeks of the promotion will then have a chance to win a trip for two in NYC!

Simon Gray, Founder and Managing Director of Boost, said: “Here at Boost, We Love Local. That means supporting independent retailers is at the heart of our business and promotional activities. When designing this on-pack promotion we wanted to ensure we were offering an amazing prize, as well as generating excitement through our marketing activities.

“We’re doing everything we can to spread the word about our on-pack promotion, encouraging consumers to visit their local independent stores and get their hands on the promotional cans. With last year’s on-pack promotion being such a success, we are confident that this year’s will be even better!”, continued Simon.

Boost Energy was established in 2001 after founder and MD Simon Gray saw the opportunity to offer consumers a great quality energy drink at a fraction of the price of other brands at that time.

Two years later in 2003, Boost Energy was launched in Northern Ireland and now the company owns the top two selling soft drinks within the independent convenience sector which covers more than 1,100 independent retail stores, excluding the large multinational supermarket chains.

Boost is available in various pack formats across seven core Energy flavours, as well as limited editions and Sports and Protein drinks.

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