Allwyn appoints Bridget Lea as new Managing Director Retail
Allwyn UK, operator of The National Lottery, has announced the appointment of Bridget Lea as its new Managing Director – Retail, joining the Executive Team on 19th January.
This newly created role reflects Allwyn’s renewed focus on accelerating performance in its retail channel by ensuring growth, innovation, and execution remain tightly connected. All this while championing the vital role retailers play at the heart of communities across the UK’s high streets.
Bridget will take over from Jenny Blogg, Operations Director, who will leave the business in early spring to pursue an external opportunity.
Bringing over 25 years’ experience as a consumer-focused leader, Bridget is renowned for redefining customer experiences and pushing the boundaries of retail innovation. Her impressive career spans senior executive and board-level roles across Food, Clothing, Home, Telecoms, Technology, and Social Media, including positions at Marks & Spencer, Sainsbury’s, O2, BT Group, and most recently Snap.
With a passion for consumer engagement and a proven track record of driving digital transformation and omnichannel strategies, Bridget will spearhead initiatives to create relevant growth opportunities and strengthen partnerships with National Lottery retailers across the UK. These efforts will be central to the ongoing transformation of The National Lottery, which will gather momentum in 2026, enabling Allwyn to offer more engaging ways to play and raise even more money for Good Causes.
Reporting into Bridget in new roles will be Alison Acquaye-Acford (Retail Revenue & Customer Director), James Dunbar (Retail Strategy & Operations Director) and Emma Hubbard (Head of Retail Delivery).
Andria Vidler, CEO of Allwyn UK said: “We’re thrilled to welcome Bridget to Allwyn. Her extensive experience in retail innovation and digital transformation will be instrumental as we continue to transform this wonderful British institution and deliver even more for National Lottery Good Causes.
“Bridget’s leadership will help us provide an exceptional service to our 43,500 retail partners and millions of National Lottery players across the UK.
“We’d like to wish Jenny every success in her future endeavours and thank her for her significant contribution to Allwyn and The National Lottery during her time with us.”
Bridget Lea added: “I’m excited to join Allwyn at such a pivotal time for The National Lottery. Retailers play a vital role in communities nationwide, and I look forward to working with our partners to create modern, engaging experiences that delight players and support the ongoing transformation of The National Lottery.”
