‘Effective campaign’ helps Musgrave NI win Digital Marketing award

‘Effective campaign’ helps Musgrave NI win Digital Marketing award
Jennifer Morton (left), Brand Manager with Centra at Musgrave Retail Partners is pictured with Margaret Connolly (from category sponsor, Ireland's Wedding Journal).

The recipient of the Digital Marketing Campaign of the Year award, Jennifer Morton said she was delighted for the whole Musgrave team.

This award rewards the brains who pique consumer interest in what they have created and make sure everyone wants to have a look – and a taste – for themselves.

Independently judged by Spotcheck, the awards were judged to exacting standards over a three-month period – and there was one clear winner in this category.

Judges said: “This campaign was effective in reaching the target audience and was innovative and engaging, yielding a significant uplift in website traffic, social media growth and increased sales.”

Jennifer Morton, who is Brand Manager for Centra NI, collected the award at the Crowne Plaza Belfast on Friday 20th October, and said she was “delighted to have won” for their epic deals campaign.

The Neighbourhood Retailer Awards reward excellence, recognise achievement, raise industry standards, and reward entrepreneurial spirit and are Northern Ireland’s most prestigious retail awards.