Mullin’s expands ice cream range with four exclusive new flavours
Later this month, award-winning Irish ice cream brand Mullin’s will launch its new gourmet ‘Ireland’s Favourites’ range, offering the ultimate luxury ice cream experience to Irish consumers, as well as introducing new flavour combinations into its newly re-vamped 900ml offering.
Made with Mullin’s signature ice cream, expertly crafted for over 60 years and only ever using locally sourced milk and cream fresh from Irish farms, the new flavours have been developed with popular Irish flavours as inspiration. The new, luxurious selection complements Mullin’s larger 900ml range perfectly.
‘Ireland’s Favourites’, two dessert-inspired flavours, Sticky Toffee Pudding & Mallowy Chocolate Chunks are available in premium 500ml tubs, with packaging designed to communicate the decadent nature of the product and achieve standout freezer presence.
Responding to consumer demand, Mullin’s has also re-invigorated its 900ml Family-Sharing portfolio by introducing two new flavours; Mint Chocolate Chip and Salted Caramel. In addition to the two new variants, the brand has also invested in new look tubs which are expected to increase product visibility in freezers and boost sales.
Realising the requirement to continually evolve in an ever-changing market, Mullin’s has significantly invested in product development and packaging to support its continued commitment to make truly exceptional Irish ice cream. Using care and craftsmanship to blend the finest ingredients with continuous innovation, to make it one of the most loved Irish ice cream brands in the country.
Supporting local is still of high importance to shoppers, who are typically willing to pay more for Irish-sourced dairy that support Irish farmers. 50% of Northern Irish consumers agreed they would pay more for ice cream made with locally sourced milk.* With its farm-to-scoop credentials, Mullin’s is perfectly positioned to capture this market for retailers and maximise their sales.