Nexba chooses SHS Sales And Marketing Ireland as new distributor
SHS Ireland has launched the all natural sugar-free Australian drinks brand, Nexba, which provides healthy alternatives to sugar-filled soft drinks.
Matthew Connole, sales lead EU, Nexba Beverage Co. said that the recent launch marks an ‘exciting and important milestone’ as the company grows its international brand presence.
“We will be working closely with SHS Sales and Marketing to maximise current opportunities and identify areas for growth, boosting Ireland’s naturally sugar-free soft drinks category as we seek to realise the full potential of the Kombucha portfolio,” he said.
The new range of Kombucha is available in three flavours – Strawberry and Peach, Mango and Mixed Berry.
The soft drink is full of live culture probiotics and is made using the globally patented ‘Nexba Natural Sweetener Blend’, which allows each drink to be completely sugar-free and contains nothing artificial, yet retains its bold, and fruity flavours, the company noted.
According to the Australian soft drinks brand, the new range is part of the company’s ongoing agenda to ‘tackle diabetes and obesity and improve gut health in Ireland’.
Alan Neill, commercial director, SHS Sales and Marketing, said that the Nexba’s Kombucha range is “unique”.
“The naturally sugar-free soft drinks category is one of Ireland’s most dynamic FMCG markets,” he said.
“The desire to stay healthy during the pandemic has accelerated the demand for such products, as health and well-being become a priority for consumers.”
Nexba is currently available in SuperValu, Centra, Spar and independent stores nationwide.
