Summer Campaign Launched for Nisa Partners

Nisa has launched its summer activity to its independent partners with a brand-new seasonal communications package offering retailers a raft of resources designed to support their business and drive sales. The event which is hosted virtually and is accessible to all partners in a password protected platform, provides insights, promotional plans, ranging advice, planograms as well as campaign material for the early summer period.

Partners will be able to log onto the site and explore the support available to them, navigating to the areas they are most interested in or want more information about.

Summer eating moments

All key events for the summer period are included; the core summer eating moments such as BBQ, picnic and drinks, Father’s Day and the Euros along with details on Co-op’s new product developments released for the season, ensuring Nisa partners can be well prepared for the season and plan their instore activity in advance enabling them to stay ahead, positioning themselves as market-leaders in the sector.

Laura Gomersal, head of marketing at Nisa said: “This is a significant step on for seasonal comms in Nisa. We’ve never launched a seasonal event to partners as an end-to-end opportunity, comprising the full package of insight, promotional support, range, planograms and campaign.

Fresh thinking

“We believe it’s a great example of how we’re delivering Fresh Thinking through our retail expertise and will add significant value to our partners.”

Virtual events will now be created for all large key seasonal events and to support pre-sales moving forward with partner engagement tracked to ensure the approach for future events is shaped by the needs of retailers.

“The approach we adopt will evolve depending on feedback from partners and we’ll be watching and listening carefully to ensure we cater for Nisa partners for all our major seasonal activities,” added Laura.