Signalling its commitment to the retail channel, Allwyn is recruiting 55 new sales reps over the coming months – as well as a number of new managers – with the increase in personnel set to significantly enhance the level of support provided to National Lottery retailers.

Further excitement to mark the start of Allwyn becoming the new National Lottery operator will arrive in the shape of brand-new Lotto advertising which launches across the UK on 1^st February. Helping to boost retail sales by driving players into stores, the eye-catching ‘always on’ Lotto campaign will feature a refreshed brand look and some quirky out-of-home advertising.

WELCOME TO ALLWYN

After months of fantastic co-operation from store owners during the transition to the new operator, the company has been busy preparing National Lottery retailers for day one of its 10-year licence with final key pieces of information and deliveries.

A ‘Welcome to Allwyn’ pack, containing a new Players’ Guide and a Retailer Organiser Folder with updated content in line with the new National Lottery licence, will start landing in stores from 26^th January. Retailers can also expect a delivery from 1^st February of a new National Lottery playstation Good Causes POS disk to highlight the amazing £4 million-plus that National Lottery players help to raise every single day for National Lottery Good Causes.

And, as a result of the changeover – including necessary updates to core gaming systems and terminals – Allwyn is in the process of informing retailers that in-store terminals are expected to be operational from 8.30am on 1^st February. National Lottery retailers should leave their terminals on overnight on 31^st January to ensure they are able to download all necessary software upgrades overnight, and get back up and running as soon as possible.

Meanwhile, the new £5 Black Pearl Scratchcard is already available in retail, and sales of the £2 million jackpot game will be given a huge boost when its mega new campaign featuring special in-store POS launches on 4^th March. And more in-store activity will be heading retailers’ way ahead of the celebratory £15 million Lotto ‘Must Be Won’ draw on Saturday 2^nd March, with POS for the draw landing from 19^th February.

Retailers should site this immediately to drive those extra sales and see as much as a 53%* sales uplift from the draw.

‘EXHILARATING NEW CHAPTER’

National Lottery retailers should also be aware that DPD will replace Parcelforce as the chosen courier for Scratchcard and consumable deliveries and collections – all of which will be delivered from a new eco-friendly warehouse in Warrington.

The new warehouse – which will help Allwyn on its journey to deliver a net zero National Lottery – will also feature a dedicated Scratchcard fulfilment team that, from March, will be proactively contacting retailers to make sure they have everything they need to sell National Lottery Scratchcards effectively.

Allwyn’s Director of Channel Operations, Alex Green said: “Retailers are absolutely central to our vision to grow The National Lottery responsibly over the next 10 years – and expanding our sales team in the next few months to considerably boost our support for them is just the start of what we have planned.

“While the focus for day one of the new 10-year licence has always been prioritising ‘business as usual’ – with players and retailers seeing very little change to start with – we have huge investment planned for retail technology, demonstrating our ongoing commitment to ensuring the channel remains healthy, relevant and buoyant.

“The new licence heralds an exhilarating new chapter for The National Lottery and the massive good it does for people and communities across the whole of the UK – and I’m really looking forward to working with all of our retailers as we embark on this exciting journey together.”

*Based on Lotto special event sales 1 July 2023 vs base sales 24 June 2023.

The post Allwyn to expand National Lottery retail sales team by 50% in next few months first appeared on Neighbourhood Retailer.

With special POS to support the enormous rolling EuroMillions jackpot being sent to 19,000 retailers last week, more than 4,000 tickets a minute were sold at National Lottery outlets across the UK in the last hour of sales last Friday (8^th December) – giving National Lottery retailers’ bottom lines a massive boost just ahead of Christmas.

Thanks to their hard work and enthusiasm, the surge in sales seen across the week also helped to add millions more to the £30 million that The National Lottery raises for Good Causes every week – great news for all of the wonderful projects up and down the country that rely on this funding to continue their incredible work to support people and communities in need.

And the retail sales bonanzas and opportunities to raise even more money for Good Causes don’t stop there. Wednesday’s £12.8 million ‘Must Be Won’ Lotto draw promises to bring even more sales retailers’ way, giving them a second shot at benefiting from increased sales and footfall around the draw. And all this as we approach the two massive £15 million ‘Must Be Won’ Lotto draws on 23^rd and 30^th December, which will offer further festive sales boosts for retailers over the holiday period.

Camelot’s Retail Director, Alex Green said: “Our retail partners did a fantastic job last week and they’ve now got another chance to maximise their sales again this week, after Lotto rolled to a huge ‘Must Be Won’ draw on Wednesday.

“This continues the recent sales momentum that we’ve seen from the extraordinary EuroMillions jackpots, and offers retailers great opportunities to drive even more sales around the draw, by doing things like talking about the big Lotto jackpot on offer, how it simply must be won and getting POS sited in the best possible place.”

The post Wednesday’s Lotto ‘Must Be Won’ draw promises big sales boosts for retailers first appeared on Neighbourhood Retailer.

Allwyn, the incoming operator of The National Lottery has urged any independent retailers who have not yet completed the TRA to do so before Monday 18^th December.

All independent retailers will have received communications outlining what they need to do to complete the TRA, including:

• Registering their store and creating an account to start the process
• Confirming their personal details (they’ll need the last three digits of the bank account used to pay their current National Lottery invoices, as well as proof of identity)
• Reading and signing their Transfer of Retailer Agreement

Retailers can access the portal via TNLpartners.co.uk or by scanning a QR code featured on the communications they’ve been sent, and it’s worth noting that this process can only be completed by the store owner.

In addition to the wider independent estate, Allwyn and Camelot have also been communicating with independent Post Offices to enable them to continue as National Lottery retailers in the Fourth Licence. The majority of these Post Offices will move across in February. For those that need further support, Allwyn is in the process of contacting all of them individually to explain the next steps.

Following the 18^th December Agreement transfer deadline, retailers will receive a ‘Welcome to Allwyn’ pack early in the New Year, which will contain more information on what they can expect from 1^st February – including initial details of new and improved National Lottery games from March 2024 onwards. Retailers will also receive information about the training they will need to complete digitally ahead of the changeover.

The post Deadline fast approaching for National Lottery transfer of retailer agreement first appeared on Neighbourhood Retailer.

First in the trio of mega jackpot draws will be the estimated £173 million EuroMillions Super Jackpot draw this Friday (1^st December), which is expected to provide as much as an 83% sales uplift for National Lottery retailers.

Helping shop tills jingle all the way into the New Year will be two £15 million ‘Must Be Won’ Lotto draws on Saturday 23^rd and Saturday 30^th December, which could net National Lottery retailers up to 85% in boosted sales – in addition to increased footfall around the draws.

To help drive sales in retail, The National Lottery’s award-winning Christmas advertising campaign returns this year after a hugely successful first outing last year, while special POS for the draws has already started landing in stores – the first of which should already be sited ahead of Friday’s massive EuroMillions draw.

As an added incentive to help National Lottery retailers get their POS sparkling, Camelot is also doubling retailer rewards in December – giving them the opportunity to earn even more for uploading pictures of their Christmas POS. This is alongside the chance of winning one of the big quarterly prizes, including the grand prize of £10,000 – which would be sure to start 2024 off with a bang!

The Christmas spirit continues in store with The National Lottery’s range of festive Scratchcards, which are fun and safe Christmas gifts that make for the ideal Christmas card fillers or last-minute presents. From the two £5 games – ‘Merry Millionaire’ with a top prize of £1 million, and ‘12 Pays Of Christmas’ with £100k a month for a year on offer – to a £3 ‘Festive Fortune’ game with a fantastic top prize of £300,000 and the £2 ‘Jolly 7s’ game with £100,000 up for grabs, there’s something for every player. In addition, POS with special metallic ink has been landing in stores since November to promote the ‘£250,000 Gold’ Scratchcard as a fantastic Christmas gift to shoppers.

Camelot’s Retail Director, Alex Green said: “We have an incredible series of big draws lined up in December, starting with an enormous EuroMillions jackpot draw on Friday. These will be sure to have customers coming into stores to buy a ticket for their chance of becoming a multi-millionaire at Christmas.

“We’ll also be supporting retail sales with some special POS for the big Lotto and EuroMillions draws, as well as sparkling POS for the Gold Scratchcard which is particularly eye-catching.

“Retailers can also do a number of things to help drive those extra sales too, including talking to customers about the big draws and making sure POS is sited prominently – something that can earn them double rewards in December.

“They can also suggest buying a Scratchcard at the till, as a gift or as an extra purchase to go with their EuroMillions or Lotto ticket. All this will help towards the £30 million raised each and every week by National Lottery players for Good Causes.”

The post ‘Tis the season of boosted National Lottery retail sales with three mega festive draws first appeared on Neighbourhood Retailer.

The deadline to complete this is by 18^th December 2023 at the very latest.

“With just under eight weeks to go until the TRA deadline, we’re delighted to report that over 75% of all independent retailers have now logged on and completed this,” said Allwyn’s Operations Director, Jenny Blogg.

“This is testament to the great co-operation and support we’ve seen from our retail partners, working hand-in-hand with our joint Allwyn and Camelot Retail team.

“However, we’re now working to reach those remaining retailers who have not yet signed – as we would hate for them to miss out on the exciting plans we have lined up from February onwards. We’re really grateful to National Lottery retailers for prioritising this – and for all they continue to do in selling National Lottery tickets in their stores and helping to raise over £30 million a week for Good Causes across the UK.”

WHAT TO DO

All independent retailers will have received communications outlining what they need to do to complete the TRA, including:

• Registering their store and creating an account to start the process
• Confirming their personal details (they’ll need the last three digits of the bank account used to pay their current National Lottery invoices, as well as proof of identity)
• Reading and signing their Transfer of Retailer Agreement

Retailers can access the portal via TNLpartners.co.uk or by scanning a QR code featured on the communications they’ve been sent, and it’s worth noting that this process can only be completed by the store owner.

In addition to the wider independent estate, Allwyn and Camelot have also been communicating with independent Post Offices to enable them to continue as National Lottery retailers in the Fourth Licence. The majority of these Post Offices will move across in February. For those that need further support, Allwyn is in the process of contacting all of them individually to explain the next steps.

Following the 18^th December Agreement transfer deadline, retailers will receive a ‘Welcome to Allwyn’ pack early in the New Year, which will contain more information on what they can expect from 1^st February – including initial details of new and improved National Lottery games from March 2024 onwards. Retailers will also receive information about the training they will need to complete digitally ahead of the changeover.

The post Countdown to deadline for National Lottery transfer of retailer agreement first appeared on Neighbourhood Retailer.